Understand
Start with the ambition, the audience, the site and the commercial brief. Identify what is known and what needs further investigation.
From a possibility
to a place.
A useful framework for developing a destination. The sequence, responsibilities and deliverables are tailored and agreed for each project.
Imagine
Explore the central idea, the atmosphere and the moments that could make this destination distinctive.
Plan
Test zoning, visitor movement and operational relationships against the constraints of the space.
Develop
Refine layouts, materials and details into a coherent design direction.
Coordinate
Bring design information into conversation with the project team and the relevant specialist requirements.
Support
Agree how design intent will be reviewed and clarified during implementation.